This is a first part of a marketing article for marketers and people who hope to sell their products/services to their target customers. Believe me, finding someone to your services or products, is not easy. You might even loose faith in yourself and become scared of selling more of your products and services.
Selling a product doesn’t have to be complicated. At it most basic level, a sales program is defined principally by what you sell, who you sell it to, and how you sell it. Beyond that, sales involves staying focused on the details of your product and customers. As a sales program continues, you will want to keep paying attention to changing trends and the needs or desires of your customers. By observing these changes, you will be able to adjust your program and keep your sales strong.
PART 1: SHOWING ENTHUSIASM FOR THE PRODUCT YOU SELL.
- Share your love of the product.
A good salesperson believes in the product that is being sold, and transfers this enthusiasm to the customer. There are numerous ways to show your love of a product.
Don’t neglect body language and tone. You will convey energy and enthusiasm if you speak clearly about a product, and show expression when discussing it. On the other hand, if you mumble when customers ask questions about a product, or cross your arms over your chest, then it will appear like you are distant and don’t care about the product.
Be prepared to discuss how you use the product, or how other satisfied customers have. Specific stories about the product make it relatable to customers. For instance, if you’re selling a shampoo, you can tell a customer something like: “My hair is usually so frizzy, but ever since I’ve started using this it’s been as smooth and straight as it is right now.”
- Study your product.
If you are able to convey knowledge about the product, and to answer questions that customers may have, then they will understand that you really care about the product. If you find the product worthwhile, they are more likely to as well.
It is absolutely vital to know your product inside out. If you do not know something a customer asks of you, try saying something like “I don’t know the exact answer for that, but I’ll be happy to look into it and get back to you right away. What’s the best way to contact you when I find the answer?”
- Emphasize the perks of the product to customers.
As well as getting good product information to the right people, it is important to translate the product’s features into benefits. This makes it easier for the customer to see why they should purchase the product.
Think about things like:
- Will the product make the customer’s life easier?
- Will the product create a sense of luxury?
- Is the product something that can be enjoyed by many people?
- Is the product something that can be used for a long time?
4. Ensure that the product has been adequately explained.
If you are not doing direct, person-to-person sales, then you will need to ensure that good product information is supplied via retail packaging, point-of-purchase displays, and any marketing materials. Even if you are selling products directly or making a pitch, having good product information on display will help you convince customers.
- Make sure that all product information is informative, true, and complete.
- Make sure that the language on product packaging and marketing materials is clear, direct, and easy to read.
- Invest the time and money to ensure that your product, packaging, and marketing materials look good—high-quality photos, vivid colors, etc.