In today’s world, the social media is an important tool for the small business person or start up business, to publicise their businesses. It is a source of cheap and affordable advertisement and public relations to your targeted market or potential customers. Traditional advertisements talk to people. Social media advertisements engage and talk to people. Social media marketing does two things, advertisement and public relations. It advertises the product or services and receives feedback from your followers. It kills two birds at a time. When you talk to your target about the business you do, you also receive their reactions to your business which would help you in improving your business and offer new solutions to your clients.
So do you want to learn how you can sell your business in social media platforms? Then sit down and learn. First you need to set up your company website and blog which would help you create your brand identity. Everything from the colors you use, your font style and your content establishes the brand, “YOU”.
You then establish your professional page with the popular social media platforms like facebook, twitter, linkedin, google+, pinterest and instagram and make people, especially people who like the type of business solutions you are offering.
When you have established your website, blog and social media pages, you then link your blog content to your social media pages. But don’t just link to your write up. Write a short paragraph to introduce the topic and ask questions that will spark discussion. You will turn people off when you only post about your business.
Your “audience” are your followers who enjoy your write ups and the topics you discuss. Your tribe, a new social media buzz word, are the group of people who share similar interests and passions with you. It is important you identify your audience and build your tribe and remember, they might not be your initial potential clients but they might have friends who require your services. If, in the future, they do need your product or services, they will be more likely to turn to someone they know.
Note where your tribe and audience members spend most of their time. You should also note which topics encourage/attract the most conversation. This reveals a good deal about your potential clients. Don’t concentrate on a site that has most of your real life friends. They already know you. Meeting new people is the goal and essence of social media marketing.
Be informed of new research and development in your business sector and share it with your connections/followers. Don’t just write, include pictures, videos and audio podcasts which would encourage people to drop comments like it’s hot.
Set up a Klout account and make a note of your Klout moments. These posts, which engage the most discussion, show you the topics that your readers find most interesting. Then, check the left-hand column on the klout page. This shows what people perceive as your topics of expertise. If your business specialty does not appear in the column, you need to change your strategy.
Remember to consider the people who have no interest in creating facebook or other social netwwork profiles. That doesn’t mean that they do not want to comment on your site, other blogs and relevant news websites. Disqus is a commenting platform that works across different online websites. Once you create a Disqus identity, your comments on other sites are stored, with a link back to your business website and social media profiles. If people like what you say, you might inspire them and make it easy for them to patronise your business.
Also create a list of related websites and social media pages and of course use your Disqus profile to comment on them on a regular basis. Most blogs and Google Analytics, allow you to track your visitor traffic, determine where it came from and the amount of time visitors spend on your page.
Don’t know how to engage the social media marketing platform? Then call me on 09091199608 or send me an email to firstname.lastname@example.org to book a deal with me.
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